Thursday, January 10, 2008

Follow-ups Are A Gold Mine Part 2

Follow-ups are a Gold Mine Part 2

Joey Medina asks you, what are the smartest business people doing and doing right? They are recognizing that THERE IS GOLD in the follow-up!
Personalized follow-up! Potential purchasers do need sustained follow-up and many will be prepared to purchase something from you, eventually. Once they do, you can potentially have a customer for a long time, a customer who buys what you have to sell over and over again.

So how can you provide high level, personalized follow-up when you are busy running your business and chasing your leads? How can you get back to the 10 people who requested something on Monday, the 15 on
Tuesday and the 25 on Friday?

The most successful people have automated their process for follow-up. So when a prospect goes to your website for information, they get it instantaneously. Your response is customized to capture their name and, thus, personalize your message back to them.

Furthermore, that prospect automatically goes into your pre-established database and is sent follow-up messages at specific intervals established by you.

So say, for example, they click on your message that says, 'For more information, Click here.' They click; they automatically get your first message within 90 seconds.

Within the next several months, say, that prospect can potentially get 15-25 additional messages from you all geared to telling that prospect repeatedly about your products and services. Do you push your product and
services in all 20 messages?

You can educate as well as sell. When you can educate and provide additional information, you add value. We work with a system that has, very quickly, increased our productivity and actually made our prospects
happier and more responsive - all because the follow-up was measured and organized.

A built-in mechanism allows the prospect to tell you when they are ready to purchase something. They simply hit 'reply' and they stop getting the automated messages and you then can focus on giving that person
exactly what they want. The beauty of the system is that IT works for you. With a little upfront work to setup the system, you now are free to focus on building your business knowing that all of your prospects are being cultivated.

In this highly competitive market, your chances of long-term success are slim without systematic follow-up in the equation. Do what the successful do - go for the GOLD!

For Part 1 click here

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